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Prettygreat partners with Crossy Road creators



Australia's newest game development start-up Prettygreat is teaming up with Matt Hall and Andy Sum, the creators of Crossy Road – one of the top free mobile games in the world.

It’s a huge coup for the Brisbane-based tech trio and comes just a few months after Luke Muscat, Phil Larsen and Hugh Walters left Halfbrick, and an amazing track record creating the likes of Fruit Ninja and Jetpack Joyride, to start Prettygreat.

Victorian developers Hall and Sum will contribute an early stage seed investment of $500,000 and take on advisory and shareholder roles with Prettygreat.

The funding will help deliver multiple titles to the global market from one of the most accomplished management teams in mobile.

Prettygreat Managing Director Phil Larsen said it was a testament to the strength and community of the Australian game development industry that they could create such incredible partnerships.

“Developers are the best investors to understand the strategies of other developers, that's why Matt and Andy are such a great fit for us,” Larsen said.

“Per capita we are undoubtedly one of the most successful game development nations on the planet. At Prettygreat we'll be doing our best to improve that standing by even more.”

Together as Hipster Whale, Hall and Sum created traffic-dodging hit Crossy Road and the upcoming PAC-MAN 256, while individually they have released hits such as Doodle Find, Little Things Forever, and the recent viral phenomenon GAME OF THE YEAR: 420BLAZEIT.

Crossy Road was launched last year and has already hit 90 million downloads worldwide in just six months.

"Our priority is smart innovation and design excellence with every game we release," Larsen said.

"Matt and Andy's vision is to add more fun to the world in a market more receptive to quality than ever.

“We're absolutely stoked to have them on board, because making awesome stuff, sharing it with the world and doing it for the fans is the Prettygreat way."

Prettygreat's debut game will be announced soon.

Phil Larsen is a former winner of the Lord Mayor’s Business Awards’ Young Business Person of the Year award.

Nominations for this year’s Lord Mayor's Business Awards are now open, visit


Former Halfbrick trio feeling pretty great

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