6 Brisbane retailers killing it online

21 April 2017

There are many reasons to sell your products online. Check out these local Brisbane businesses that have embraced the digital space. With foundations built firmly on the bedrock of Brisbane, their online stores reach an international audience and, most importantly, they’re always open. Gain insights about how they leverage their digital assets to sell any time of the day and night.

Beginning Boutique

Beginning Boutique is a quirky online fashion boutique that operates from an e-commerce site selling women’s clothing, footwear and accessories. Director and founder Sarah Timmerman opted for online real estate when she was unable to find a suitable physical location in the upmarket fashion precinct, James St. Sarah said that by trading online, the boutique had reached a far wider audience than New Farm, now sending clothes all over the world from Russia to New York. “Being based in Brisbane has allowed us to keep our base in a beautiful and less hectic environment than Sydney,” she said. The online boutique was named the Queensland business of the year at the 2015 Telstra Australian Business Awards.

The Dairy

6 Brisbane retailers killing it online The Dairy creates unique wares for phones and accessories. The makers behind the project believe that phones, containing so much of our personal stories, should express who we are just as much as the clothing we wear, the hairdo we’re rocking or the tunes in our playlist. Owner and director Cameron Parker is Brissie born and bred, and was stoked to set up his business locally. He told Digital Brisbane he loved the freedom of selling his products online. “Selling online means our products can be accessible to anyone, anywhere 24/7. I can work when I want, from where I want,” Cameron said. “By having an online shopfront, we’re not locked into full-time hours behind the scenes, resulting in low overheads. “I just have my printing team log in three times a week to download and print the orders as and when needed.” Only four years old, The Dairy has already paired more than 15,000 phones with unique cases.

Flight Centre

Brisbane-born travel agent Flight Centre knows the importance of having travel services available online. Starting with a single Brisbane shopfront in the early 1980s, it’s now one of the world’s largest travel agency groups, made possible by a growing online presence. “The aim of Flight Centre’s digital presence is to give customers a choice of sales channels and to also meet the needs of customers who prefer to transact online,” Public Affairs Manager Haydn Long said. “The Flight Centre Travel Group is expanding its online presence as part of an overall strategy to ensure customers can transact and interact with the company’s brands when and how they want.” Flight Centre is now a $13.5 billion company servicing an international audience.

Poppy Rose

Poppy Rose offers a unique flower delivery service in Brisbane. For $30 it will send a bunch of flowers anywhere in Brisbane – the flowers change daily but the price remains the same. Elli Gregory is the owner and director of the now four-man team that started out in a small garage in January 2015. “Our reason for starting online was to keep overhead costs low in the early days of the business. Being a new concept in Brisbane, there was no guarantee that it was going to be something that people wanted (although we were pretty certain everyone would love it),” Elli said. “We believe we have achieved success by keeping our business model simple and providing a consistent and reliable product and service to our customers.” Elli plans to double its operation in the next 12 months.


6 Brisbane retailers killing it online Zenue is an online portal that helps couples find and book unique venues for their wedding. CEO and founder Paul Carr launched the site as peer-to-peer venue hire aiming to offer a non-traditional alternative to the standard venues available for events, but quickly found a niche in weddings. Paul said the reason they chose online for selling their service was the market size and scalability. “Businesses with fixed locations have access to customers within a fixed radius, whereas online businesses have access to a worldwide market,” he said. He said it was easy to choose Brisbane for Zenue’s physical location. Being a local, he said it gave him the advantage of knowing the market Zenue was entering. To date, Zenue has matched thousands of brides with venues globally.


Online cycling and multi-sport retailer Pushys services an international market, operating out of a warehouse in Salisbury. Product Manager Fergus Bowen says Pushys owes its success to fast shipping time, competitive prices, large inventory and high-quality customer service, focusing on a passion for both its products and the consumers’ needs. “Online shopping is the way of the future. It has allowed us to offer a larger variety of stock at smaller prices, with 24/7 availability, delivering greater convenience for consumers,” Fergus said. “For a small business like us, fewer overheads and the ability to both stock and sell inventory out of the one location just made sense.” For Pushys, setting up in Brisbane has resulted in huge growth and freighting access to Australia and globally. During the past 12 months, Pushys has grown extensively, now averaging more than 300 orders a day.

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