AroundAbout – Tinder for Tourism

24 February 2015

I often tell people that rather than trying to think of the next awesome “business idea”, think of solutions to problems. If you can recognise a common problem a lot of people have, and you have a solution to that problem, then you’ve got a business idea right there. Always remember, if you want to create a business, you just have to get started. Don’t wait until you create a huge, detailed business plan or wait until everything is perfect. It isn’t and it never will be. One of my favourite quotes is by Richard Branson who said: “It’s better to do something imperfectly than nothing perfectly”.

I had an idea for an app, so I flew to Melbourne to meet with Appster for two days of consulting. By the end of the first day, my idea had completely tanked! I thought to myself – what a waste of time, money and effort. But the beauty of business is that when you encounter a problem, you pivot and create a solution that results in a product even better than you originally imagined. By the end of the second day we had created a concept for an even better app (which is what I now have today).

My company has developed an app called AroundAbout, which is a random activity generator for tourists aged 18-35 who want to find out more information while traveling. We help by giving them a free and fun smartphone application that gives them limitless suggestions on things to do, eat and drink that are around their location. The goal of our app is to help make our users’ trip even better. Don’t waste time not knowing what to do, or missing out on the awesome things travel has to offer. Be spontaneous and do more. So how do you get started?

Image: AroundAbout App

If you have an idea, simplify it. Then create an elevator pitch that is a short sentence summarising your idea, market and the problem you’re solving. Then create what’s called a “lean canvas” that will help you define your business model. Print it out and stick post-it notes in each section. This will essentially be a super-simple business plan you can use to move forward.

Also, don’t forget to take advantage of the internet. We live in the information age, where everyone is connected and everything is online. Use websites like Forbes, Inc, Entepreneur, Apptamin, read blogs on your topic and soak it all in. This might sound obvious, but Google everythingI couldn’t tell you how much information I have learned just by asking Google a question. The internet is such a wonderful tool so use it for everything it’s worth.

Image: AroundAbout App

Last but definitely not least, one of the absolute biggest contributors towards success is passion. You have to love what you do. Create something that helps people, something that changes the world and give it all you’ve got.

Hopefully these short tips are able to help you move forward and follow your dream. Entrepreneurship, in my opinion, is by the far the best occupation in the world.

Mitch Hills

Director at Mastered Marketing, The Exceptions Network

Mitch is a young Australian entrepreneur overflowing with motivation, and passionate about creative businesses. He is the director of Mastered Marketing (helping small businesses tell their stories), and The Exceptions Network (a community for young entrepreneurs interested in starting or growing businesses). Mitch posts new articles and videos every week…keep up with him on Twitter, Instagram, and Snapchat at @mitchills.

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