Brisbane names new Chief Digital Officer

2 September 2014


Local digital strategist Cat Matson has been appointed as the new Chief Digital Officer of Brisbane to oversee the citywide Digital Brisbane Strategy, Brisbane City Council announced today.

Ms Matson, who was CEO of social media software start-up Hearis and a panel chair of the Networx events for marketers, is also known for her work as a marketing and business strategist.

“Cat Matson will bring extensive experience working with the Brisbane business community, particularly in the small-to-medium and start-up sectors, when she takes up the position on 15 September,” said Cr Julian Simmonds, Finance and Economic Development Chairman.

“I am very proud of the achievement of the Digital Brisbane team under the stewardship of Brisbane’s first Chief Digital Officer Kieran O’Hea, who was appointed in mid-2012.”

The Digital Brisbane team, which sits in economic development board Brisbane Marketing, has engaged with more than 4500 local businesspeople through digital events, tutorials, trade fairs, matchmaking events and training sessions.

“Its website,, includes practical information and advice for local businesses and has attracted more than 20,000 visitors and more than 63,000 page views since its launch in September last year,” Cr Simmonds said.

“As Brisbane’s new Chief Digital Officer, Cat will bring a fresh perspective to the role and I look forward to announcing some exciting new initiatives to help ensure our local business community is digital-ready.”

Brisbane Marketing CEO John Aitken said Ms Matson would focus on strengthening Brisbane businesses’ uptake and use of digital technology locally, nationally and internationally.

“Kieran O’Hea oversaw an audit of Brisbane’s digital capacity and the development of the digital strategy,” Mr Aitken said.

“Cat Matson’s brief over the next two years will be to continue the implementation of the strategy and strengthen our efforts through her unique skill sets and extensive local networks.”

Ms Matson, who will take up the role from said she was excited by the opportunity to help drive digital innovation in Brisbane.

“It was a bold move by the Lord Mayor to appoint what was then the world’s second Chief Digital Officer for a city (New York was the first),” she said.

“I was impressed then by the investment in and support of the digitally driven economy and I am now incredibly excited to be stepping into the role.

“I’m looking forward to continuing the implementation of the Digital Brisbane Strategy, in particular enabling the potent uptake of digital technologies by Brisbane’s small and medium businesses and creating opportunities for collaboration and industry growth within our city’s start-up and digital industries.

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