CDO Wrap April 2016

19 April 2016

I talked about the future of cities concept last month after being invigorated by discussions at and following World Science Festival Brisbane events.  I’m still talking about it because quite frankly it’s fascinating.

Imagine what Brisbane might look like in 50 years’ time and how the various digital technologies will enhance our liveability and activate our communities? While contemplating this, I’ve returned to some of the research conducted by Arup and I am struck by its idea of living buildings, and the predication that:

“…structures will be fully integrated into the fabric of the city, responsive to changes in the external environment, and designed for continuous adaptability, according to real-time needs and demands of its users.” – ‘It’s Alive’, Arup Foresight

The Arup animation to inspire thought around future possibilities of “intelligent” buildings poses some fascinating ideas about how our lives could look in 50 years, and opens potentially great conversations about the role of digital technology and the internet of things in that future vision.

The “future” theme was also in play at the Generation You conference recently, a gathering of millennials exploring all things career and personal brand. I joined Jock Fairweather (Little Tokyo Two), Nicola Hazell (Foundation for Young Australians) and Patricia Hopkins (SAS ANZ) in a panel conversation about the future of work. Nicola presented some great research about the decline of entry-level jobs due to automation, and Jock and I agreed that portfolio and flexible careers, whether they be entrepreneurial, working for corporates, or a combination of all, would define the career paths of the future.

Last week Rachel McLean and I hosted our most popular Power-Up for Small Business workshop yet. Fifty-three small business owners and representatives dove headfirst into the opportunities of Facebook advertising and learned how to leverage the platform’s intelligence (about its users) to reach targeted audiences who are far more likely to buy. It truly is incredible how powerful social media advertising can be.

We’ve also just closed the latest round of applications for the Lord Mayor’s Budding Entrepreneurs Program. We’re now in the judging phase, having received the most number of applications to date, which are also some of the strongest ideas and pitches I’ve seen. It’s fabulous to see the calibre of Brisbane’s entrepreneurial capability going from strength to strength.

Cat Matson

Chief Digital Officer

Digital tech is an enabler, not an end outcome. I am excited by the opportunities digital presents. But digital for digital’s sake is the antithesis of digital transformation.

As Chief Digital Officer for the City of Brisbane, I drive the Digital Brisbane strategy. This includes building the digital capability and capacity of Brisbane’s business community; galvanising and showcasing the city’s start-up ecosystem; and informing the strategy for a smart-connected Brisbane.

I co-host the Social Media for Small Business Podcast with Suzi Dafnis of HerBusiness. Every fortnight or so we interview a new guest about different aspects of social media in the small business context.

I love chairing panel conversations of experts and thought leaders – juicy conversations with different perspectives spark fabulous ideas. I also enjoy delivering keynote presentations to interesting audiences.

Stay up to date with Brisbane's small business, startup and tech communities!

Events Login

Please check your email for a confirmation
Don't have an account?
Register one here.