CDO Wrap August 2016

15 August 2016

This month we welcomed 70 small business owners into our largest Power-Up Workshop yet. Iain Calvert talked with us all about the truths of online marketing – from search engine optimisation and search engine marketing, through to email and affiliate marketing and everything in between. We busted some popular myths in the process and everyone in the room left buzzing with ideas of how they’re going to market their business better online.

Next month we welcome back Rachel McLean from McLean Social Media to revisit your social media strategy. While it’s the fourth part in the series from Rachel, you are more than welcome to attend if you haven’t been before. We’ll be addressing the core issues of which platform is good for what, and how to bring all the platforms together to achieve your strategic objectives.

I was honoured to join Marek Kowalkiewicz, the QUT Chair in Digital Economy, at the QLD Business Leaders Hall of Fame Awards this month. It was a fun night acknowledging the incredibly rich and diverse business community of Queensland. Particular congratulations goes to Mincom, “… for becoming a global technology leader through world-class innovation”.

Finally, a huge shout out for some recent wins at QUT’s Creative Enterprises Australia. Paul Zahra (Global Retail Advisor and former David Jones CEO & Managing Director) has been appointed as Global Creative Catalyst, and will amplify the momentum CEA is gaining in showcasing local creative entrepreneurialism, particularly in the fashion design space. This follows the success of CEA’s recent Fashion Accelerator program, which, in its final showcase, received accolades and acclaim from around the country. In particular, Edwina McCann (Editor-in-chief, Vogue) was impressed with the combination of creativity and entrepreneurial talent, saying:

“I’ve never before seen young designers pitch like that,” referring to the five CEA Fashion Accelerator graduates who pitched their labels prior to the Fireside Chat. “Strategic thinking behind passion – I’ve not seen that before. Even our more established designers struggle to tell their story, so this is really exciting.”

I’m personally very excited to see this space grow and expand for CEA and Brisbane … and I would like to extend a huge congratulations to Anna Rooke, Mark Gustowski and their team.

Cat Matson

Chief Digital Officer

Digital tech is an enabler, not an end outcome. I am excited by the opportunities digital presents. But digital for digital’s sake is the antithesis of digital transformation.

As Chief Digital Officer for the City of Brisbane, I drive the Digital Brisbane strategy. This includes building the digital capability and capacity of Brisbane’s business community; galvanising and showcasing the city’s start-up ecosystem; and informing the strategy for a smart-connected Brisbane.

I co-host the Social Media for Small Business Podcast with Suzi Dafnis of HerBusiness. Every fortnight or so we interview a new guest about different aspects of social media in the small business context.

I love chairing panel conversations of experts and thought leaders – juicy conversations with different perspectives spark fabulous ideas. I also enjoy delivering keynote presentations to interesting audiences.

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