This month we published the Digital Confidence Index, the result of many months work in collaboration with QUT’s Chair In Digital Economy, around digital confidence. We’ve long held that digital literacy is no longer a valid measure for small business owners, as different industries, business types and even competitive landscapes require a different level of digital literacy to be successful. But we do want Brisbane business owners to be confident in their ability to build start, grow and run their businesses …. And in particular, we want them to be digitally confident.
Over the last twelve months we’ve worked with Prof Marek Kowalkiewicz, Dr Md Shahiduzzaman (Shahid), Pete Townson and the team to not measure local businesses on their digital confidence, but more significantly, developed a model of digital confidence.
From the report:
“At the heart of ‘digital confidence’ is trusting that expectations will be met to overcome constraints in the digital economy. Confidence greases the wheels for action and is a key factor driving success.”
The report also details the different elements of confidence and what business owners can do to improve theirs. You can find it, alongside the Chair’s other reports, here – if you want a quick read open part A; if you want the details, open Part B.
Artificial Intelligence is one of the key themes in digital transformation and innovation now, which is why I was delighted to chair a panel of local AI experts at The Capital for the second warm-up event for Something Digital. The panel included Jordan Duffy (Director, Buckham & Duffy), Margarita Camu (Digital Innovation Lead, Urban Utilities), Robbie Dalton (Director Neural Digital) and Professor Michael Milford (Future Fellow & Chief Investigator at Australian Centre for Robotic Vision).
During the panel discussion we discussed the realities of machine learning, deep learning and artificial intelligence – whether the robots would take all our jobs (unlikely), why marketers really should be looking to AI to help them automate the crappy tasks (perhaps we should call that augmented intelligence), the ethics of AI (we didn’t have enough time!!!!) and what our panellists were excited about – smarter use of data and freeing up time to do meaningful, creative work. It was a fantastic discussion which left me more optimistic, and less confused, about the minefield that AI often feels like. To relive it or catch up on what you missed, look-up the hashtag, SomethingDigital on Twitter.
The event was certainly a great sample of what we can expect for the ‘main event’ of Something Digital on 1 November. The speaker line-up is quite extraordinary for this inaugural event – I used to travel to SxSW for speakers of this calibre – now they’ll be in Brisbane, without the queues to get in and all on one campus. I can’t recommend this event highly enough – buy your tickets now, block out your diary and ensure you’re there. You really do no want to miss it.