CDO Wrap February 2016

9 February 2016

Happy 2016! Probably like most of you post-Christmas, I am energised and excited about the year ahead. The CDO role is all about teaching, facilitating, dot-connecting and evangelising meaningful, productive, digital adoption for the digital transformation of our gorgeous city. Join me in attending Entrepreneurship 101 at River City Labs each Thursday morning. This is a free program we stream from MaRS Discovery District in Toronto, and a group conversation about the content of the lecture is held afterwards. Last week we talked about how to use different marketing channels to test ideas before investing too much in product development. Digital Brisbane presents this program in partnership with River City Labs and I love working with Aaron Birky, Entrepreneur-in-Residence, to help the passionate entrepreneurs in the room maintain momentum on their ideas. I’m also facilitating more PowerUp Small Business workshops this year so I’d love to see you there each month. The next workshop will feature Rachel McLean from McLean Social Media. The Social Media 101 workshop is the first in a series of four sessions that will discuss using social to reach more customers and build your business. As I said to the Centenary & Districts Chamber of Commerce this week, small business is the powerhouse of the Brisbane economy, and Digital Brisbane is committed to ensuring all small businesses know how they can improve their profits, or even just get more time back, by using digital tools. If you were lucky enough to attend Terri Cooper’s networking breakfast last week you would have learned a lot about the wide variety of programs and resources available to small businesses through Brisbane City Council and Digital Brisbane. Progress on The Capital, Brisbane’s newly announced startup and innovation hub, is moving forward at a rapid pace. All partners involved are passionate about fuelling entrepreneurialism and innovation across all sectors – from small business, corporates, to council and government services. The opportunities this will provide for Brisbane entrepreneurs, interested residents and small business owners to contribute to innovation is incredibly exciting. Civic innovation and smart-city technology are both shaping up to be core pillars for The Capital, as are sparking and nurturing innovation in Brisbane’s key growth sectors. It’s an exciting time to be in business in Brisbane!!! Cat

Cat Matson

Chief Digital Officer

Digital tech is an enabler, not an end outcome. I am excited by the opportunities digital presents. But digital for digital’s sake is the antithesis of digital transformation.

As Chief Digital Officer for the City of Brisbane, I drive the Digital Brisbane strategy. This includes building the digital capability and capacity of Brisbane’s business community; galvanising and showcasing the city’s start-up ecosystem; and informing the strategy for a smart-connected Brisbane.

I co-host the Social Media for Small Business Podcast with Suzi Dafnis of HerBusiness. Every fortnight or so we interview a new guest about different aspects of social media in the small business context.

I love chairing panel conversations of experts and thought leaders – juicy conversations with different perspectives spark fabulous ideas. I also enjoy delivering keynote presentations to interesting audiences.

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