Digital Marketing Overview

13 March 2018

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Digital marketing overview: Understanding the black magic of search ranking and social media advertising.

Biggest takeaways:

  • Take ownership of your Google My Business listing
  • Every small business needs a Gmail account
  • Your website needs to be mobile friendly
  • If it takes longer than three seconds to load your website,  you’ll lose half your visitors
  • Facebook is a pay-to-play space – you can have a presence and post for free but for the privilege of talking to your customers on Facebook’s platform, you have to pay for it

In this Power-Up episode, Brisbane’s Chief Digital Officer Cat Matson and Alpha Digital’s Managing Director Matt Cooper explain internet search ranking, social media advertising and how to reach your target customers online.

What we cover:

  • Why Google still rules the world
  • Do we need websites in this day and age of social media?
  • Google tools including Google Analytics and Digital Garage
  • Search engine optimisation (SEO)
  • Social media marketing
  • How do you choose a digital marketing agency you can trust?

Episode resources:

Google My Business – A really important platform for small business to understand. Claim your business location on Google Maps and ensure your listing is correct including your business name, opening hours, contact details, and customer reviews.

Google Analytics – Understand how people are finding your website, what products/services they’re looking at, what content they’re interested in, why they are leaving your site, and most importantly, are they converting (for example, filling in a contact form or purchasing a product)?

Google Digital Garage  – Free courses covering topics like your website and digital marketing. Learn from Australian presenters via video with Australian case studies, and test your knowledge.

Alpha Digital’s Springboard Digital program – Helping small business get online.

You can reach out to Alpha Digital here.

Jump to…

Why Google still rules the world 1.40

Do you need a website? 9.12

Search engine optimisation 10.00

Social media presence 14.16

How to chose a professional agency you can trust 18.58

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