Facebook advertising for small business

30 August 2016

Social media advertising can be an incredibly powerful tool, if used right. But Facebook’s algorithms continue to change, and it’s getting harder and harder to keep up with what makes for an effective ad.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and I talk with Loren Bartley of Impactiv8, a business that helps individuals and companies harness the power of social media.

Listen in to hear more about:

  • Why businesses should use Facebook advertising (if they aren’t already)
  • Different kinds of Facebook ads
  • Getting the most out of your Facebook ads with Loren’s 3-step strategy
  • How to measure the effectiveness of a Facebook ad – the most important metrics to look at, and how to understand them
  • What kind of budget to use when testing out opportunities
  • How to think about returns on social media advertising investments
  • Tools to use when making an ad
  • Why it’s so important to study and learn how to advertise on social media, so you’re not just throwing an ad at the wall and hoping it sticks

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Cat Matson

Chief Digital Officer

Digital tech is an enabler, not an end outcome. I am excited by the opportunities digital presents. But digital for digital’s sake is the antithesis of digital transformation.

As Chief Digital Officer for the City of Brisbane, I drive the Digital Brisbane strategy. This includes building the digital capability and capacity of Brisbane’s business community; galvanising and showcasing the city’s start-up ecosystem; and informing the strategy for a smart-connected Brisbane.

I co-host the Social Media for Small Business Podcast with Suzi Dafnis of HerBusiness. Every fortnight or so we interview a new guest about different aspects of social media in the small business context.

I love chairing panel conversations of experts and thought leaders – juicy conversations with different perspectives spark fabulous ideas. I also enjoy delivering keynote presentations to interesting audiences.

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