How a podcast can drive sales and business

18 October 2016

Tim Reid is the host of Australia and New Zealand’s No.1 business and marketing podcast, The Small Business Big Marketing Show. In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson invite Tim back on the show to talk about podcasting, social media and marketing.

Listen in to find out about:

  • Tim’s secrets to podcasting success
  • How podcasting fits into (or over, rather) Tim’s marketing funnel
  • Getting a large and reliable enough of an audience that you can secure sponsors
  • The importance of partnerships for podcasters and small business owners
  • Why there’s never been a better time to market anything than today
  • How Tim uses Facebook and social media for his podcast
  • The importance of identifying social influences

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Cat Matson

Chief Digital Officer

Digital tech is an enabler, not an end outcome. I am excited by the opportunities digital presents. But digital for digital’s sake is the antithesis of digital transformation.

As Chief Digital Officer for the City of Brisbane, I drive the Digital Brisbane strategy. This includes building the digital capability and capacity of Brisbane’s business community; galvanising and showcasing the city’s start-up ecosystem; and informing the strategy for a smart-connected Brisbane.

I co-host the Social Media for Small Business Podcast with Suzi Dafnis of HerBusiness. Every fortnight or so we interview a new guest about different aspects of social media in the small business context.

I love chairing panel conversations of experts and thought leaders – juicy conversations with different perspectives spark fabulous ideas. I also enjoy delivering keynote presentations to interesting audiences.

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