Point Pod is a Brisbane based company delivering an innovative solution to benchtop power. Founder and registered builder Cameron Singer prototyped and designed the new product after identifying a gap in the market for functional, well-designed pop-up power points.
Since its launch to market, the product has been warmly received by cabinetmakers and been given the tick of approval from Hafele Australia – one of the largest international providers of hardware and fitting systems for cabinetmakers.
What is your favourite thing about Brisbane City?
I love the passion this city has. Brisbane people love Brisbane as do I and it’s great to live in a city with that passion.
What inspired you to start your business?
I saw a gap in the market and had always wanted to develop a product so I took a leap of faith and started Point Pod.
Can you describe your business or startup?
Point Pod Pty Ltd is a new company specialising in the development of power points and USBs that can be hidden in stone benchtops.
How long has your business been operating?
I have been working full time at Point Pod for 12 months but had it as a side project for a further 2 years before that.
Which type of product are you creating?
Point Pod is a product based company selling power sources that can be installed in benchtops to create a seamless and elegant finish.
What does a typical day in your business look like?
As the founder and still the sole employee, my days can be varied. Typically I will start my day by processing orders that have come through our website. I generally do my bookkeeping in the morning and follow up any enquiries we have had. Two or three times a week I will be in contact with my major distributor and the rest of my time will be filled with marketing or visiting potential customers in the industry.
What has been the biggest challenge your business has faced to date? And how did you solve this?
There were a lot of challenges in the design of the unit to make sure we got it right and produced a high-quality product but the biggest challenge to date was getting compliance to sell into the Australian market. We had to work with the relevant bodies to change components of the inner workings to make sure we were compliant. It was a very grey area that was extremely frustrating.
How do you plan to scale your business locally, nationally and internationally?
We have started locally with the Brisbane Home Show and visits to local industry partners. We also did a trade show in Sydney that exposed us to the industry Australia wide. At that show, we picked up Hafele Australia as our major distributor who is the biggest suppliers of kitchen and cabinet hardware in Australia. Hafele is a German company and has 40 subsidiaries around the world so we have a readymade network for our global expansion.
How do you plan to “give back” to the Brisbane community?
We are a very community-based business and upon growth, we plan on supporting local sporting teams as well as sponsoring school and community events.
What impact will your business have on the Brisbane community?
Point Pod’s headquarters are in Brisbane and we plan on this being the hub for our global network. This will help create jobs and also have a flow-on effect throughout our network.
Do you have any advice for businesses that are starting out?
Be prepared to work hard for no results early on. Know your market and continue engagement with them. Be resilient, you will be rejected.
How does this grant impact your business moving forward?
This grant allows us the first opportunity to build a global network as well as give us the encouragement and support to help us know that we are on track for big things
Using the funds from the Lord Mayor’s Global Entrepreneur Program, Point Pod will be exhibiting at Interzum in Germany. Afterwards, Point Pod has future plans to complete research and develop a further five products.