The startup using holograms to bring magic to technology

11 September 2018

Brisbane-based technology and education startup, BOP Industries, is developing new technologies to offer simple, creative, and beautiful hologram displays for events and marketing, along with educating classrooms about new and emerging technologies.

BOP Industries chats with Digital Brisbane on the challenges they have overcome and how they are planning to use the Lord Mayor’s Global Entrepreneur Program funding for future plans.

What is your favourite thing about Brisbane City?

My favourite thing about Brisbane is the community and startup support we have in this great city! Everyone is willing to roll up their sleeves to help out whenever you need.

What inspired you to start your business?

I started my business initially out of a school business project. I wanted to be more than just a regular student and after discovering that I was able to run a business while still in school, I was hooked. Now I spend my time showing young people how awesome they can be!

Can you describe your business or startup?

BOP Industries is on a mission to empower the next generation of ‘Digital Creators’. Run by a team of passionate young entrepreneurs, the company does this through working in the creative technology space and also in the education space to bring the latest and greatest technologies into our classrooms. Holograms by BOP are a series of hologram displays designed for the events and marketing space. These units range from the size of a tablet or centrepiece to a two-metre tall unit for full body projections and have been used to display products and presenters for the likes of the Queensland Museum and NEC. In addition to these units, the BOP team also run a range of programs in primary and high schools aimed at teaching students about new and emerging technologies with a focus on technology. These programs aim to show students just how engaging and creative working with technology can be, and how they can use their skills to develop real-world solutions.

How long has your business been operating?

We started working with holograms toward the end of 2016, so we’ve been in the hologram space for about 2 years.

Which type of product are you creating?

We work in the technology space, holograms to be specific. In addition to this, we also work in the education space.

Which fields is your startup involved in?

–    Education

–    Technology

What does a typical day in your business look like?

A typical day always involves getting to meet new people and work on exciting new projects! No two days look the same and I love it! We work out of some of Brisbane’s most vibrant co-working spaces and when we aren’t working out of those spaces, we’re out at workshops and events getting to share our fantastic technology.

What has been the biggest challenge your business has faced to date? And how did you solve this?

The biggest challenge we faced was scaling actually. We started scaling really rapidly at the end of 2017, and we just didn’t have any systems or processes in place to accommodate this growth sustainably. What we did was take it back to the basics and built a really solid foundation. Now that foundation is built, we’re back on the rise again, and growing bigger and better than we were before!

How do you plan to scale your business locally, nationally and internationally?

We love to build genuine relationships with our partners and clients. This is how we have grown to date and is how we intend on growing into the future. We look forward to continuing to partner with local legends across the state, nation and internationally as we grow.

How do you plan to “give back” to the Brisbane community?

At BOP we do a lot of work with aspiring young entrepreneurs and we are very active in Brisbane’s startup space. We look forward to bringing our learnings from our travels into the Brisbane community through our mentoring and workshop programs.

What impact will your business have on the Brisbane community?

We look forward to continuing to showcase Brisbane as Australia’s hub for technology, STEAM and education. We are working to promote the fantastic work being done by young people and also showcasing Brisbane as a hardware hub for Australia with our holograms.

Do you have any advice for businesses that are starting out?

My advice would be to just start and to leverage your networks! The skills you learn running a business will be able to help you, no matter where you go or what you do. The same applies to your networks. If you build genuine relationships with people and embrace the ‘give first’ mentality, your networks will always be there to help when you need them.

How do you plan to use the funds from the Lord Mayor’s Global Entrepreneur Program?

We’re looking forward to using this grant to set up manufacturing facilities in Shenzen, China. We have already started working with manufacturers over there and we’ve seen great potential. We’re looking to use this grant to develop those relationships and build a solid foundation for our manufacturing in China as we scale.

What are the future goals for your business?

At BOP, we are on a mission to make creative technology that is simple and easy to use, bringing a bit of magic back to technology. We look forward to continuing to innovate to ensure we are market leaders in the hologram space, as well as branching out further and investing in new and emerging technologies.

How does this grant impact your business moving forward?

This grant will act as a fantastic launch pad for developing our international relations and has prompted us to start exploring opportunities that will bring knowledge and technology from overseas, back here to Australia.


Stay up to date with Brisbane's small business, startup and tech communities!

Events Login

Please check your email for a confirmation
Don't have an account?
Register one here.