YouTube advertising for small business

30 August 2016

YouTube advertising is an easy way to draw potential clients to the top of your sales funnel, and not nearly as expensive as you might think.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis and I talk with Melinda Samson, the founder and co-owner of Click-Winning Content, about how small business owners can get the most out of advertising on YouTube.

Listen in to hear more about:

  • What makes for an effective, unskippable YouTube ad
  • How YouTube ads are connected to Google’s AdWords
  • What kind of businesses should use YouTube ads
  • Getting your ads to your ideal clients
  • Cost – balancing price and quality, how much it’ll cost, and more
  • What remarketing is and how to use it

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Cat Matson

Chief Digital Officer

Digital tech is an enabler, not an end outcome. I am excited by the opportunities digital presents. But digital for digital’s sake is the antithesis of digital transformation.

As Chief Digital Officer for the City of Brisbane, I drive the Digital Brisbane strategy. This includes building the digital capability and capacity of Brisbane’s business community; galvanising and showcasing the city’s start-up ecosystem; and informing the strategy for a smart-connected Brisbane.

I co-host the Social Media for Small Business Podcast with Suzi Dafnis of HerBusiness. Every fortnight or so we interview a new guest about different aspects of social media in the small business context.

I love chairing panel conversations of experts and thought leaders – juicy conversations with different perspectives spark fabulous ideas. I also enjoy delivering keynote presentations to interesting audiences.

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